How To Lower Your CPC And Increase Engagement By Changing Your Targeting

Hey guys!

Welcome to the Episode 55 of The Hernan Vazquez Podcast!


First off I want to appreciate you guys listening to this episode. It really means a lot to me.

Now onto the episode! As you’ll hear, I’ve been experimenting a lot with targeting lately.

And I’ve also came across this amazing article by Ezra Firestone about Sales Funnels and Niching down.

So I decided to give it a spin and the results are amazing.

Basically you want to niche down your audience as much as possible.

Instead of targeting general Entrepreneurs. Go for “Entrepreneurs Under 35 Making Over $10,000 a Month”, etc.

This will not only decrease the cost to bring them into your funnel, but will also increase engagement and LTV.

Let me know what you guys think!

Links mentioned on this Episode

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