Today I want to start asking you a question:
Have you ever developed a product nobody cares about?
I know because it has happened to me in the past!
Sometimes we develop products without even thinking on our audience.
I used to think that if the product was great for me, it would be great for everyone else.
So that you know exactly what to offer to them next.
AND, a little trick that I've used to know how much to charge for it.
Let's dive right into it.
YES! Believe it or not, Google can be your friend. From Google I use 2 specific tools:
At first, it can be a bit technical, but GWT (now Search Console) can be quite helpful.
So don't be afraid to plugging your website into it and see that it comes up.
I use the Search Queries tool to know through which keywords my audience is finding me.
It's not only a Search Results tool, but it will also show you tons of long tails.
Those long tails are golden if you are looking to uncover your next product.
Of course, phrases like “Red Shoes” won't tell you much.
But if you find stuff like “How to Make my Shoes fit my Feet Better”, then you might have an “ah-ha” moment.
Both GWT and Audience Insights take some time to collect data from your visitor and give you some information.
For this to work you need to have a Google Remarketing Pixel installed (instructions here).
And also a make your first Google Remarketing List (instructions here).
Based on browsers, history, their Google + account, etc.
So once you collect enough data you can check the demographics of your audience.
And know exactly what they are looking for in terms of needs and problems to be solved.
The big social media platform also has its own “Audience Insights” tool.
And it's way more powerful than Google's in my opinion. Because it works with Facebook's own database.
In order to make this work you'll need to plug some interest in advance.
This is what I like to call your “Duh audience”.
So if you know for certain that most of your audience like “Justin Bieber”, for example.
You can plug that page into Facebook Audience Insights and drill down for demographics.
This will help you achieving 2 main goals:
So it's a really handy tool and you can get it to work in no time.
Do you want to know what your audience wants to be marketed next?
Just ask them!
Really, just send an email asking them something like
“What is your number 1 roadblock to grow your business online?”.
This simple question has allowed me to develop new products in many of my companies.
This also works if you are part of a big Facebook group, a big Forum or Google Plus community, etc.
A good ole' 20% discount on your next launch or prime access to a private community.
These are both good ideas.
At some point I've also asked “How much would you be willing to pay to get this problem solved?”.
And the results are amazing!
So now you know how to uncover exactly what your audience wants.
What are you waiting for?
Go ask them and develop your next product based on that!
Have a great day!
Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.