Today I wanted to make a quick episode on Effective Landing Pages design.
I see time and time again marketers sending people to their website’s homepage, and that’s not intelligent in my opinion.
On the homepage of your website you have too many options for it to be an effective landing page.
In fact, a good landing page only has 2 options: to either take action or leave.
So on this episode I go about the tools that you can use to develop these effective landing pages and apply them to your business.
Click on the Play button above!
Key Points of the Episode
- Every landing page is a web page but not every web page is a landing page.
- If you’re doing SEO, you should be ranking internal pages, relevant to your visitor’s query.
- If you’re doing PPC, you need to send people to a targeted landing page (unless you want to create a brand exposure).
- You need to split test every day to see what’s going on and lower your Cost Per Lead.